As a small business owner, you need to be familiar with different types of websites and web pages so that you can choose the type of design that best suits your brand. Researching and testing your competitors' sites will help you create the perfect format for communicating your news and business proposals while serving your target audience in person at the same time.
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Different types of websites
You can't build a functional and well-designed website without first knowing what kind of website you need. Below are the two main types of websites and how they are used.
1. Portfolio website
A portfolio site is a way for creatives to showcase their best work. When building your portfolio, you don't have to include every project you've worked on. Instead, pick a few of your best songs and tag them in separate categories.
2. E-commerce website
An e-commerce website is an online shopping destination where your visitors can purchase your company's products and/or services. A strong e-commerce website should use a design that is easy to navigate, have practical filters for product categories, highlight special offers, and allow customers to buy safely.
Think of your homepage as the face of your brand. This is the first thing people see when they open your website. So you want to make a good impression – which means that your homepage design is what matters most.
4. Landing Pages
According to Disruptive Advertising, landing pages are "pages specifically designed to receive and convert traffic from online marketing campaigns".
5. Contact page
Your visitors can link to your company on the contact page. It also gives users a sense of legitimacy and credibility towards your company, which has a positive impact on your business. A good contact page provides your visitors with transparent and reliable information.